The “hottest” topic in Austin lately has been the early appearance of temperatures in the high 90s (pun completely intentional). However, even though most people are staying inside to get out of the heat, our PR jobs must go on—outside events and all!
On June 3, we helped organize a groundbreaking event in Pflugerville at the construction site of the St. David’s Emergency Center. Needless to say, the event would be outside, and we had a near guarantee that it would be hot.
Thankfully, we had prepared for such weather and secured a tent early in our planning. Since we were in the midst of a construction site with loose gravel and dirt, fans were not optimal—lest we make our guests even dustier—but we ordered plenty of water and ice to help keep everyone cool. The key was to make our guests as comfortable as possible in the heat—no easy task during a midmorning in June—and keep the event brief, but still worthwhile.
What resulted was a successful celebration to mark Pflugerville’s first full-service emergency care facility that was attended by integral Pflugerville city officials, St. David’s HealthCare staff and local media!
Sometimes, the public relations profession resembles that of the postal service. Rain, extreme heat or breaking news, the show must go on!
~ Levente Smith
St. David’s HealthCare and St. David’s North Austin Medical Center broke ground on the St. David’s Emergency Center in Pflugerville— the first full-service 24/7 emergency care facility in the city.
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