Simple ways to stay connected

As public relations professionals we are constantly in communication with others through a number of different channels. Keeping in touch with acquaintances and those in our network of contacts can be overwhelming, yet it is extremely important. I’d like to offer a few ways to help manage and maintain these relationships with past colleagues, clients, those you have served on a community board with, volunteered with, etc.

The most important thing with networking is to stay in touch with those you connect with and make every effort to keep a relationship going—even if you don’t “need” something at the moment.

Pass Along Articles of Interest to Your Contacts
One great way to stay in touch is to pass along anything of interest to your contacts. You want to show that you are not only passionate about their industry, but also that you are genuinely interested in your contact’s best interest.

Remember Special Occasions
This can be a hard one, but making the effort to reach out to a contact on their birthday or special occasion can go along way. Make it a habit to look at Today’s Birthdays on Facebook, and take the time to write a quick e-mail or handwritten note.

Follow Them on Social Media Networks
Following them on Facebook, Twitter and LinkedIn is one of the easiest ways to know what is happening with them and you can casually interact with them through these social media networks. If they have a blog, read it every once in a while and provide a thoughtful comment. 

Create Google Alerts for Your Contacts and/or Their Businesses
This is an excellent way to keep tabs on your contact’s company. When you see big news about someone or his or her company, take a minute to send an e-mail and follow up.

It is important to stay in touch and continue that relationship and not just contact them when you need something. Remember to always be genuine and show an interest in continuing a relationship with them. When you keep in touch the possibilities are endless.

Comments

[teamcurtisfamily]

Offer value. Just showing you care about someone, recognizing them when it is appropriate to do so, can go a long way.
Blessings,
Ron